Coffee Shop Trip Generation Study

Trip generation data for local coffee shops can vary based on brand. This study sought to collect existing traffic generation data at numerous coffee shops in the Western New York region to more accurately predict peak morning trip generation volumes. This study not only considered gross floor area and peak hour traffic volumes, but also the following site specific factors to determine if any statistical relationships exist: average daily traffic data, geographic variables, and demographic variables. Video recording assisted in documenting traffic generation and drive-through queue operations (service time and queue lengths).